Description

This four-part course begins with a discussion of Producer-Insurer Relations covering how an agency evaluates a carrier, how an insurer evaluates an agency, how an agency matches carriers to insureds and communication between producers and insurers. The additional sections examine the public image of an insurance agency, agency growth and customer communication and concludes with an in depth examination of market segmentation. Success tip: Get the book prior to the class, read through it, make notes, and jot down questions. This will enable you to use your time in class as a review and ask questions of the instructor, giving you additional preparation time and a better understanding of the content. Just select “Pre-Order Book Shipping” on the registration form and we’ll take care of the rest! Course #219240 | 8 OGI | Instructor: Bill Anderson