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2020 IIAV Annual Convention Sessions

IMPORTANT – all class communications will be sent to the email address with which you register!


REGISTRATION QUESTIONS? Contact Susie Perkins, Education Coordinator at (804)747-9300 or email: sperkins@iiav.com


Need a place to stay while attending classes or events in Richmond? IIAV now has a corporate rate at the Fairfield Inn & Suites Richmond Short Pump! Book your corporate rate for IIAV now.

I do not plan to attend this session.

Tuesday Keynote Session

Location
Virtual via Zoom
Speakers
  • Commander Kirk Lippold
    An engaged leader and a solid practitioner of hands-on crisis management, Commander Kirk Lippold has become a go-to global security expert for major news networks. The former Commander of the USS Cole demonstrates for audiences what he sees as the foundation of team success and time-critical decisions based on integrity. Commander Lippold reveals how to lead teams to manage challenges and ensure success in a complex world where financial, security, and global threats are of critical concern across industry sectors. CDR Lippold was in command of the USS Cole when it was targeted by a deadly al Qaeda terrorist attack in 2000, 11 months before 9/11. His team training prior to the attack and unflappable leadership after galvanized his crew to action, resulting in lives and the ship being saved. A compelling storyteller, CDR Lippold draws upon his Five Pillars of Leadership to offer strategies he learned and applied to instill integrity into his team members and mitigate crises throughout his naval career. With takeaways for organizations on assessing their own successes and failures to prepare for what the future may hold, his lessons learned can make the difference when it matters most.

Leadership & Accountability When It Matters

Tuesday Keynote Session

Location
Virtual via Zoom
Speakers
  • Commander Kirk Lippold
    An engaged leader and a solid practitioner of hands-on crisis management, Commander Kirk Lippold has become a go-to global security expert for major news networks. The former Commander of the USS Cole demonstrates for audiences what he sees as the foundation of team success and time-critical decisions based on integrity. Commander Lippold reveals how to lead teams to manage challenges and ensure success in a complex world where financial, security, and global threats are of critical concern across industry sectors. CDR Lippold was in command of the USS Cole when it was targeted by a deadly al Qaeda terrorist attack in 2000, 11 months before 9/11. His team training prior to the attack and unflappable leadership after galvanized his crew to action, resulting in lives and the ship being saved. A compelling storyteller, CDR Lippold draws upon his Five Pillars of Leadership to offer strategies he learned and applied to instill integrity into his team members and mitigate crises throughout his naval career. With takeaways for organizations on assessing their own successes and failures to prepare for what the future may hold, his lessons learned can make the difference when it matters most.
Summary
The privilege and burden of leadership comes with a level of accountability that many aspire to emulate and anyone can rise up to and achieve. Using a devastating suicide terrorist attack as a backdrop, Commander Kirk Lippold conveys how the principle of integrity created an environment for leadership where his crew felt imbued with a sense of ownership, seizing the opportunity to be responsible for their ship and not just their jobs. Their own sense of personal accountability and leadership proved to be a guiding principle in the crucible of combat. Lippold shares why his 'Five Pillars of Leadership' are must-have business tenets for any team.

Transforming Your Agency After COVID-19

Wednesday Keynote Session

Location
Virtual via Zoom
Speakers
  • Spencer Houldin - President, Ericson Insurance Advisors, 2017 Chair IIABA Board of Directors
    Spencer M. Houldin is President of Connecticut based Ericson Insurance Advisors. He has thirty years of experience as a personal property and casualty insurance advisor and oversees $40MM of written premium. In 2017, he was the 112th National Chairman of IIABA. Spencer has testified on Capital Hill on numerous occasions in front of both chambers of Congress on topics ranging from the modernization of the insurance industry to the National Flood Insurance Program. Spencer has appeared on Fox television’s morning program, Fox and Friends, multiple times regarding insurance and small business matters as well as various shows on CNBC, MSNBC, Fox Business and CNN. He has been quoted in dozens of national periodicals, including the Wall Street Journal. Spencer’s civic contributions are wide, mostly surrounding local health care. He is currently the Chairman of the Board of Danbury Hospital, Danbury, CT. A graduate of Lafayette College, Spencer lives in Roxbury, CT with his wife and two sons.
Summary
Forced into a world of remote commuting, agency owners, your employees, and many of your clients were introduced to a new way to work. How do we cater to needs of the clients and desires of the employees who want to continue with this lifestyle? Remote working changes how employees are managed as well as the hiring/training process. How do you best maintain culture and the sense of team in this setting? Do you need to change? What if you don’t? Takeaways: - Learn how to create an exceptional remote workplace - Better understand what your employees want, but may not tell you - Identify successes you can realize by making the change to a remote working culture - Decide if this was just a temporary change or the new norm

I do not plan to attend this session.

Wednesday Keynote Session

Location
Virtual via Zoom

How to Help & Serve Your Customers NOW & Transition to Business Abnormal LATER

Thursday Keynote Session

Location
Virtual via Zoom
Summary
Right now, your customers need you more than ever. But not in the same old way. What your customers want and expect from you now is radically different through this challenging time. You must differentiate yourself and your organization on the experience that your customers have, rather than simply the products and services you offer. Doing business virtually poses challenges: you may not get to meet your clients and prospects or even have the face-to-face interaction that’s so effective. But that doesn’t mean that you can’t serve your customer in exceptional ways. And, when the storm has passed, how do you seamlessly and QUICKLY transition back to your everyday business practices? It may not be “business as usual” or “back to normal”. What new approaches will you keep? What will this difficult experience have taught us that makes us better, smarter, and more effective? And most importantly, how can you leverage new insights and changes to cement the bond with your customers for increased sales and loyalty? Takeaways: • How to re-engineer your solutions and approach to address the concerns your customers have now • How to keep selling and keep serving customers in a way that is relevant for virtual communication • How to stay visible without spamming your customers • How to make virtual sales presentations helpful and EFFECTIVE • What to do – and NOT do – when things go wrong. The 5 words that customers want to hear and that work every time • 5 low-cost, no-cost action items that you can apply immediately

I do not plan to attend this session.

Thursday Keynote Session

Location
Virtual via Zoom
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