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2020 IIAV Annual Convention Sessions
IMPORTANT – all class communications will be sent to the email address with which you register!REGISTRATION QUESTIONS? Contact members@iiav.com or call (804)747-9300 For futher questions please contact
Education Coordinator | Susie Perkins (sperkins@iiav.com)
Director of Professional Development & Events Management | Anna McEachern (amceachern@iiav.com)
Need a place to stay while attending classes or events in Richmond? IIAV now has a corporate rate at the Fairfield Inn & Suites Richmond Short Pump! Book your corporate rate for IIAV now. I do not plan to attend this session.Tuesday Keynote Session LocationVirtual via Zoom
Speakers
![]() Leadership & Accountability When It MattersTuesday Keynote Session LocationVirtual via Zoom
Speakers
SummaryThe privilege and burden of leadership comes with a level of accountability that many aspire to emulate and anyone can rise up to and achieve. Using a devastating suicide terrorist attack as a backdrop, Commander Kirk Lippold conveys how the principle of integrity created an environment for leadership where his crew felt imbued with a sense of ownership, seizing the opportunity to be responsible for their ship and not just their jobs. Their own sense of personal accountability and leadership proved to be a guiding principle in the crucible of combat. Lippold shares why his 'Five Pillars of Leadership' are must-have business tenets for any team.
![]() Transforming Your Agency After COVID-19Wednesday Keynote Session LocationVirtual via Zoom
Speakers
SummaryForced into a world of remote commuting, agency owners, your employees, and many of your clients were introduced to a new way to work. How do we cater to needs of the clients and desires of the employees who want to continue with this lifestyle? Remote working changes how employees are managed as well as the hiring/training process. How do you best maintain culture and the sense of team in this setting? Do you need to change? What if you don’t?
Takeaways:
- Learn how to create an exceptional remote workplace
- Better understand what your employees want, but may not tell you
- Identify successes you can realize by making the change to a remote working culture
- Decide if this was just a temporary change or the new norm
I do not plan to attend this session.Wednesday Keynote Session LocationVirtual via Zoom
![]() How to Help & Serve Your Customers NOW & Transition to Business Abnormal LATERThursday Keynote Session LocationVirtual via Zoom
SummaryRight now, your customers need you more than ever. But not in the same old way. What your customers want and expect from you now is radically different through this challenging time. You must differentiate yourself and your organization on the experience that your customers have, rather than simply the products and services you offer.
Doing business virtually poses challenges: you may not get to meet your clients and prospects or even have the face-to-face interaction that’s so effective. But that doesn’t mean that you can’t serve your customer in exceptional ways.
And, when the storm has passed, how do you seamlessly and QUICKLY transition back to your everyday business practices? It may not be “business as usual” or “back to normal”. What new approaches will you keep? What will this difficult experience have taught us that makes us better, smarter, and more effective? And most importantly, how can you leverage new insights and changes to cement the bond with your customers for increased sales and loyalty?
Takeaways:
• How to re-engineer your solutions and approach to address the concerns your customers have now
• How to keep selling and keep serving customers in a way that is relevant for virtual communication
• How to stay visible without spamming your customers
• How to make virtual sales presentations helpful and EFFECTIVE
• What to do – and NOT do – when things go wrong. The 5 words that customers want to hear and that work every time
• 5 low-cost, no-cost action items that you can apply immediately
I do not plan to attend this session.Thursday Keynote Session LocationVirtual via Zoom
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